If you ask any person what does a clean, well designed website really mean to him or her, you’ll hear the same answer time and time again. Because, no matter where we go online, we can always see the difference between a site that’s creative and inspired versus one that’s dated and amatuer.
Web design is a complex process, and often the most difficult part of it is finding a balance between aesthetics and usability. You want your website to look great, but you also need it to be easy to use. According to the latest website statistics, the majority of users that have poor mobile experiences decrease conversion rates by a lot.
Avoid popups.
Popups are the worst way to create a new visitor. They’re annoying, they block your content and they take away the user’s control over their experience. Studies have shown that when people are presented with an ad, they often lose trust in the brand because they feel like they’re being tricked into seeing the ad.
Don’t use auto-playing videos or audio.
Auto-playing videos are another common culprit when it comes to poor web design. While some people may not mind this feature, others may find it irritating. It’s also intrusive to automatically start playing music or talking when someone opens your page; it feels like it’s interrupting them while they’re trying to do something else on the internet (like read).
Make sure small text is readable on mobile.
Mobile devices have smaller screens than their desktop counterparts. If the text on your website is too small for mobile devices, then many users won’t be able to read it properly. This can result in them leaving your page and going elsewhere — or worse yet — searching for another site where they can read the content more easily!
Make sure all of your links work
Make sure all of your links work. It’s important that every URL on your site works. If you have links that don’t lead anywhere or are broken, you’ll lose credibility as a business owner and they’ll feel frustrated and waste time trying to figure out what went wrong. It’s better to just fix them right away instead of waiting until someone points them out to you.
Use a design that fits on mobile screens well.
Use a design that fits on mobile screens well. It’s important for your website to look good on every screen size — and not just desktop screens. More and more people are using smartphones and tablets to browse websites these days, so make sure yours looks good on those devices as well as desktops. Use large fonts and headings so text is easy to read on smaller screens; Make navigation buttons large enough that users can click them without accidentally clicking something else; Use icons instead of text where possible; Avoid using images in navigation buttons because they may not scale down properly when viewed on smaller screens
Don’t be too wordy.
Online users have short attention spans and may not read through long paragraphs of text before deciding whether to stay on your site or move on to another one. You can still convey the same information in fewer words by using subtitles or bullet points instead of full sentences in paragraphs of text
The key to good web design is making it intuitive and easy to use for customers.
It’s no secret that poor website design can hurt a company. In fact, it can cause problems beyond your control. Whether it’s making your site harder to use, or not showing up on search engines, or creating an adverse experience for mobile users, poor website design can spell disaster for even the most well-known brands these days. If your site isn’t fit for the devices that people are accessing it with, you could be losing customers faster than you can keep up.